From the offices of Craig Tuttle Marketing out of Rochester, NY
It has become increasingly difficult to find good SEO service providers that can actually deliver on their impressive promises. With everyone and their mother thinking they are an SEO expert, how can you separate the contenders from the pretenders? Well, luckily, it’s really not that hard. Here are some things to look out for when trying to find the best SEO service provider in your area.
Beware of Cookie-Cutter, Blanket SEO Pricing
If you are shopping the SEO of your site around and you come across an agency or a consultant that gives you a price without doing any kind of research, run away from them and don’t look back. There is not a chance in God’s Green Earth that they are a reputable SEO if they have set prices that they charge their clients. Think about it logically…no business is the same. There is no way that the cost of ranking a mom and pop shop that sells to a small suburb would be the same as ranking a company that sells products on a national level. And don’t let anyone fool you. SEO does cost money. At least the type of SEO that will actually rank a website. And every business has different levels of competition.
The proper way any SEO would price out their services is to weigh the amount of searches that are made for keywords that they can rank you for (factoring in the level of competition) to the amount of money each customer or lead is worth for your business. That way they can logistically show you how much money you are losing by not ranking and what they could potentially bring in for your business.
Real SEO Agency – Not Someone Working in Mom’s Basement
Everyone thinks they know SEO these days. Look, I understand that everyone wants to be an expert. But the fact of the matter is that just because you buy a $47 course online, does not make you an expert. Actually these people will look rather foolish when they try to talk SEO to someone who knows the industry.
Another thing to be wary of is anyone saying that they learned SEO in a marketing class in school or they they have such and such degree in marketing. That may be all well and good, but it really amounts to a hill of beans in SEO. The reality is that search engine optimization changes every month. So anything that might have been learned in a class in passing, is most likely not even relevant anymore.
And let’s be clear…web developers and designers do not know SEO. Just because someone can make a fantastically wonderfully designed website, does not mean they know how to rank it in the search engines. Actually, the exact opposite is most likely the case. Most developers screw their sites up so bad when they try to make it look pretty, that SEOs have to go in and fix it to get it to rank. It’s actually a pretty consistent battle with a lot of digital agencies.
Beware of Fake SEO Testimonials
One thing to look out for with the fake SEOs is their testimonials. It’s pretty funny actually. A lot of them will write their own testimonials on a websites without a brand or name attached to it. These are fabricated testimonials. Please do not fall for these. If there is no company name attached to them, chances are, they are fake. One good thing to look for is if a company or person has testimonial on their Linkedin profile. These cannot be faked. If the SEO you are talking to has a lot of positive reviews on Linkedin from real business owners and CEOs, they are pretty much as reputable as you can get.
You Get What You Pay For
Look, we get it, everyone wants to shop around and get the best deal. There’s nothing wrong with that. In most cases. But when it comes to SEO, you really do get what you pay for. If you are doing your research, and pricing out some companies, you should know that if someone is charging $500 per month, you are not going to be getting good services. Plain and simple. They are going to do one of a couple things. They are either not going to do any real work on your site at all and just collect the money for a few months and tell you that “it takes time to see results.” Or they are going to use tactics that won’t get you results because they are things that worked two years ago. Or they will be using spammy automated software that will do nothing but get your site penalized and banned from the search engines altogether. Or they are going to outsource it overseas for a fraction of the price and the outsourcers are going to use spammy tactics that will get your site banned.
Believe me when I tell you, you do not want to go the cheap route when it comes to SEO. It is a premium service that has the real potential to completely transform your business. So treat it as such and leave it to a trusted professional who is proven. They may be more expensive, but they should be able to explain why they charge what they do and why they feel that you will be able to afford their price with the service they bring you. And they should be able to back it up with real numbers.
So that’s pretty much it. If you are looking to have SEO services done to your website, make sure you keep these items in mind and don’t just go off the cuff. SEO is something that should be handled by professionals with experience in ranking websites in the real search engines and can show you what they can do for your business. Don’t just leave it to anyone. When done right, SEO can absolutely explode your business and you will be happy that you invested in having it done the right way.
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